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Monday
19Oct2009

Which "Value Brands" are Clicking with Young Adults During the Great Recession?

This study shows that we 20-somethings (22-29 year olds) are particularly focused on “value brands” like:
Old Navy
Anthropologie
Bath & Body Works
Arby’s
Subway
Cold Stone Creamery

Why are these brands at the top of our list? The article calls us “early careerists” and says we are a practical-minded bunch…so we’re giving these brands the most favorable online mentions because they give us the most satisfaction for our money.

Click here to read the full article. 

Here are a couple of the brands I value most as a “20-something early careerist":
Apple
Ann Taylor LOFT
Camille’s Sidewalk Café
Red Box Movie Rentals
Clinique
Target

What brands would you add to this list?

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