Snakes on a Cane

Brilliant marketing for a brilliant show. Who would have thought the TV drama ‘House,’ with the highest network ratings, would need more advertising? That’s the point. It doesn’t. But with a cryptic new website, sidewalk chalk drawings in NYC, and subliminal ad flashes, it’s the new guerrilla marketing tactics that are getting attention. And it’s almost as clever as Dr. House himself. That’s why it’s no surprise…Hugh Laurie drew the new icon that inspired the entire marketing strategy.

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Click here to read the article, see the icon and view the new website.